How to promote a metal health blog on Instagram in 2022: what works and what doesn’t

Free options are there for you, yet they don’t bring nearly as good results as the paid options can. You can purchase subs, thumbs up, comments, views, reactions for your profile, you can go for paid PR from bloggers and a targeted ad from Insta itself.

The sphere of mental health today attracts a lot of attention to itself – because of what is happening in the world and increased awareness, people want to know more about how to overcome difficulties and live a richer and calmer life in difficult times. In fact, the niche of psychology and psychological self-help on Instagram is quite saturated with various interesting accounts, but if you have something to offer the audience, you can still find a place in it. Of course, not without the help of PR professionals – today their role is played not only by SMM specialists, but also by services and websites that allow you to buy Instagram followers which can be super helpful in the beginning and other options.

What to start with and what to pay attention to

To begin with, you should fill out your profile well with content that will be interesting to people – and try to make this content different from what pages similar to your profile publish. What is especially appreciated by users of any social networks is sincerity and personal experience: whatever you talk about and whoever you are (a specialist or an enthusiast who just wants to form a loyal community), try to attach something personal to any post that will help evoke an emotional response from people who read you or they accidentally end up on your page.

The next important point is that the profile development should be dealt with from the very beginning – especially, to take the chance to buy real Instagram followers who will help create a base for further promotion. If you acquire real subscribers, then people who will get to your page by chance will have no doubt that your content is really worth reading and that it has high quality. Anyway, people still believe that the number of subscribers and likes can serve as a support for drawing conclusions about the quality of a particular page.

What to add

When you are done with buying followers (by the way, you can still buy likes and other useful options for your profile), you can think about using other tools, for example, targeted advertising or PR from bloggers. But if you decide that you don't want to spend money and will do everything yourself – for example, comment under the posts of other bloggers who already have a large audience, or participate in activity chats where everyone can exchange links to posts and leave likes to each other – it's better not to do so. Free services do not give permanent results and often lead to a drop in statistics on your account, so if you want good results, it will always be better to invest a little in your page and get a good payoff later.

Conclusion

Free options are there for you, yet they don’t bring nearly as good results as the paid options can. You can purchase subs, thumbs up, comments, views, reactions for your profile, you can go for paid PR from bloggers and a targeted ad from Insta itself. But remember, that none of this will work as you want it to if you won’t put enough efforts and creativity into the publications, reels, stories and other formats yourself.

Elyse Endres
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